Visualizing the perfect dream machine build just became easier with a new Ferrari app called the ‘Ferrari AR showroom”. The application allows visitors to Ferrari showrooms to completely customize their favorite models to get a better feel for color, rims, brakes and wheel combinations while making the important purchase decisions. Yes, life can be that rough.
The brief clip above shows the Ferrari AR showroom app in action:
The Ferrari AR showroom app is used on tablets in the showroom, eliminating the squinting associated with smaller devices. The app was created by developer Zspace with input by the Horse, of course, to provide a more in-depth and visual experience at point-of-purchase. Will it decrease the number of customized eyesore decisions cruising the streets wearing the Ferrari badge? Unknown. Will it offer a glimpse at what a buyer thinks will look good in their mind before making a potentially tragic mistake? Indeed.