Why Ferrari Took Over a Gas Station

Luxury automaker and branding guru Ferrari has surprised the masses by acquiring temporary rights to a certain gas station. The move has nothing to do with any sort of energy battle, but rather, a unique way to allow fans to interact with the brand called ‘Casa Ferrari’. When I first heard of the story, my initial thought was that the Prancing Horse had perhaps purchased a gas station near one of their testing sites, alas, it was something completely different!

Casa Ferrari took Pebble Beach and Monterey Car Week by storm. The best way to get a feel for just how all-encompassing this event was is to take in the short clip above: read more