Porsche Is Making The Most Money for Volkswagen Group

Porsche sales

It seems that popular Porsche is certainly pulling its weight for parent company Volkswagen, bringing in more money than VW offerings. Quick history: Industry giant Volkswagen acquired Porsche back in 2012 following a battle during which both German companies were attempting to purchase the other. Since that time, Porsche sales have continued to flourish.

Fast forward to today and it was a wise decision for VW Group to devour the Porsche brand as it has been an enormous profit. Porsche sales have been incredibly healthy in the past three years, even overshadowing the brand’s flagship VW offerings. While the giant unloaded 25 times more VW models, the Porsche luxury cars brought in more revenue with their dramatically different pricing demands. read more

Porsche Plans to Remain Exclusive Even as Demand Rises

Porsche

Luxury automaker Porsche plans to remain an exclusive brand, even as demand for its products continues to rise. This is a hot issue in the industry, as those with the funds and desire can be shot down when attempting to purchase because the brand only produces a certain amount annually, sometimes with special restrictions to the purchasers.

Ferrari is known for maintaining a similar approach, favoring the exclusive nature of its beast to mass production. After all, if many people were rolling around in an exotic sports car like a Ferrari or a Porsche, the special factor would begin to dissipate and it would be as exciting to see as a Ford Focus on the streets. Porsche is not completely set on all of its offerings staying exclusive, however, as is seen by burgeoning sales of the Cayenne and Macan SUV units and perhaps its more modestly priced underlings. But for the foreseeable future, the top-of-the-line Porsche sports cars will remain quite out of reach for just anyone. read more