Apparently, Land Rover is feeling the pressure from the competition (think Lamborghini SUV and Bentley SUV concept)! The words Range Rover are synonymous with two other words: luxury SUV…which makes perfect sense, seeing as how the brand has been a leader in the upscale SUV market segment for so long! But Land Rover is clearly communicating that it is not one to simply be satisfied with past successes and is launching what may well be the best and most lavish Range Rover ever!
Introduced at the 2011 Geneva Motor Show, the Range Rover Autobiography Ultimate Edition was used to sample the $90,000+ market. All 500 versions were sold within months of the reveal, prompting the brand to run with the good fortune!
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