It seems that Chinese buyers do not view Detroit’s Big 3 as a competitor in the exotic car segment. So how will Detroit compete with the likes of Lexus, BMW and Mercedes to nab a slice of the lucrative luxury car market of China?
Detroit is certainly missing a big opportunity, as the Chinese luxury car market has been growing twice as fast as any other auto market. Detroit automakers lack a certain credible entry into the market, because when the Chinese think of a luxury car, visions of German brands dance through their heads, and well, they consider the Cadillac a step down.
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